Magic happens here.

Welcome to Animated Brands! Animated Brands, managed under Post Consumer Brands, was created in 2021. Going beyond cereal, the Animated Brands team will lead a portfolio of strong brands in a variety of categories that each bring magic to the table. We're excited to be cultivating a spirit of growth that will energize business performance, inspire innovation, and delight our consumers with delicious products they know, love and trust.

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Our brands

Whether it’s the family-favorite you’ll always find in the pantry or a re-imagined product that catches your eye for the first time in the grocery store aisle, we’re here to create magic for our consumers.

Meet Animated Brands’ founding member, Peter Pan Nut Butter, an iconic brand that has a strong and loyal consumer base. Our portfolio will grow over time as we add more brands but what will never change is our energy and commitment to helping these brands achieve their full potential.

Peter Pan Creamy Original Peanut Butter on Toast

Got questions?

We’ve got answers! We appreciate your sense of curiosity, and we’d love for you to come explore more about Animated Brands.

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Bowl of cereal with Peter Pan Almond Butter

Contact us

We tend to be an on-the-go bunch (hence the name), but we’re always close by if you want to get in touch.

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Check Out Our Products

Peter Pan Natural Almond Butter

Deliciously smooth and flavorful, Peter Pan brings its magical quality to almond butter with Peter Pan Natural Almond Butter.

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Peter Pan Creamy Peanut Butter

For the best-tasting PB&Js, Peter Pan Creamy Peanut Butter is the only choice with plenty of peanut flavor you love, and a smooth, spreadable texture.

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